Specialist in functional workwear Fristads will partner up with the KMC team. The brand with Swedish roots has over 90 years of experience in designing timeless high quality clothing which is produced in a responsible way.
‘We are convinced that with ambition, the will to work hard and the right resources you can achieve what you aim for. Our clients are supported by us to find the perfect clothing solution for their job. We see the same fierceness with which we serve our clients within the KMC mountainbike team when training and racing. The environmental friendly and dynamic character of the mountainbike sport is something we like to be associated with. Besides a top sports component to increase our brand awareness the mountainbike sport can be used perfect for relation marketing,’, stated Joyce Elsinga, marketing & communication manager Fristads.
Photo: Onno Reijnhout